Anthropology, made to measure.
Bespoke cultural insight and research support for brands, agencies, and teams.
GET IN TOUCHWhat it is
The Anthropology Department is an independent cultural anthropology practice that designs research and analyses to fit the question(s) at hand. Crafted to support consumer insights, strategy, thought leadership, and business decision-making, it's there for brands, agencies, and teams who need the function without building it in-house. Bring it in where and when you need it, whether you need evidence behind a major decision, original insight to sharpen a strategy, or someone to run a study or panel when your team doesn't have the time.
Capabilities
05- 01
Research support
Qualitative research design, fielding, analysis, and reporting — start to finish — at any scale.
- 02
Panels
Building and ongoing management of consumer research panels.
- 03
Affluent panel
An existing panel of global affluent consumers, ready to tap into for your research.
- 04
Analysis
Cultural and semiotic analysis to understand cultural context.
- 05
Thought leadership
Research-backed writing, advising, and strategic positioning.
Who's behind it
Tahni Candelaria, Director
A cultural anthropologist with nine years in the field, including five years directing affluent consumer research at Team One, a Publicis Groupe agency. She specializes in high-net-worth and luxury audiences, with experience across North American and European markets.
HNW & luxury specialist · North America & Europe
Brands worked withLexus · The Ritz-Carlton · Marriott Luxury Group · The RealReal · Barclays · Vuori · Moët Hennessy · Ste. Michelle Wine Estates
Ways to work together
Project
A defined question, scoped and delivered start to finish.
Retainer
Ongoing research support on a regular rhythm.
Fractional
An embedded anthropology function, part-time, for as long as you need it.
Research partners
When a project calls for it, The Anthropology Department brings in trusted research partners, whether for fieldwork in specific markets or for quantitative studies.
Writing
Anthropology for Business
Tahni's Substack on what anthropology looks like inside real business work: what a business anthropologist actually does, how cultural research supports businesses at every stage, and examples from the field.
For brand, marketing, and strategy leaders curious about what anthropology can do for them.
Contact
Let's discuss what we can craft together.
tahni@theanthrodept.comProject · Retainer · Fractional engagements